Paseuth Thammavong
Fullstack tech lead. Ten years as a CTO before that.
Freelance and product-minded, I help large companies ship high-stakes web products.
The story
Since January 2026 I have been evolving Chanel’s CMS: the publishing platform teams use to feed the website worldwide, China included. Before that, I worked on FDJ’s high-traffic betting platform.
Earlier, I co-founded Weloop, a B2B SaaS for collaborative feedback, and served as its CTO for 10 years: from the first line of code to adoption by 15+ large accounts, 100,000+ users in 40+ countries. Along the way I hired and managed a product team of more than 10 people. I then handed over to the team in place to start new projects.
What I bring
- Designing a product’s architecture, from scratch or from an existing codebase
- Turning a vague need into a product people actually use
- Hiring, structuring and growing a tech team
- A founder’s product vision, with hands in the code
Journey
Chanel since Jan. 2026
The CMS behind chanel.com across all markets: the back office used by content teams worldwide, and the server-side rendering of the public site.
Highlights
- Driving technical choices for the CMS
- Migrating components and the grid system to Chanel’s new design system, with the design team
- Optimising server-side rendering and fixing hydration issues
- New features on the CMS and the website
- Diagnosing and fixing production incidents
- Shipping releases with QA and the release manager
FDJ United Sept. → Dec. 2025
Modernising the front end of the betting platform, a critical high-traffic system, on Next.js 15. Four months, then Chanel asked me to join them.
Highlights
- Driving the front-end architecture and the design system’s evolution
- Rebuilding the design system with the design teams, with a focus on accessibility
- Storybook and tailwind-variants to unify the UI
- Migration to Tailwind 4
Leadership & architecture
- Product: I owned the roadmap and the strategy around it, prioritised customer needs and framed the team’s work, from MVP to scale
- Architecture: technical direction over the product’s whole lifetime
- Moving to microservices and decoupled services, shared multi-tenant PostgreSQL
- React / Next.js front end with a reusable design system and Tailwind CSS
- GDPR compliance and security on Microsoft Azure, CI/CD with GitHub Actions
Along the way
Notebook
2026 · 001 / 003
What they say
He quickly grasps the project’s context and architecture, and above all he makes reliable, relevant choices you can genuinely build on. […] Beyond the technical side, Paseuth has a real product and design sensibility.
He carried the whole technical side and the product vision. […] He also managed a team of 10 over the course of the adventure. Paseuth always thinks about usage and the product, not just the code.
Recommendations received on Malt, 2026. Translated from French.
Contact
A product to build, a team to structure? Let’s talk.
- paseuth.freelance@gmail.comwrite to me directly
- Maltprofile & availability
- LinkedInprofile & network
Paris · open to international work
© 2026 · Paseuth Thammavong